On October 3rd, 2014, James launched the Animalist network as one of three verticals within Discovery Digital Networks. The samples seen here were all executive produced by James as part of the ongoing mission to connect with as many animal lovers as possible.
Among the network highlights are:
- 2014 Streamy Award Nomination for Sloth Week (Brand Campaign)
- Animalist News was the fastest growing channel in DDN's history
- Extremely high audience engagement across multiple programs
Insane Fangs of the Eastern Diamondback Rattlesnake!
One of the newest programs on Animalist, Breaking Trail represents a turn towards deeper natural history storytelling.
Sloth Week is Coming!
Sloth Week was created by Animalist to capitalize on the internet's fascination with sloths. Through a heavy social media campaign, Sloth Week not only took on a life of its its own, it also had over 21 million impressions on Twitter.
Sloth Week was a 2014 Streamy Award nominee for best Brand Campaign.
Lil BUB's Magical Yule LOG Video
Executive produced by James, this video reached 2 million views within weeks.
What The Fox ACTUALLY Says!
Animalist News launched in September 2013, one month before the official launch of animalist.com. At the time, it was the fastest groaning channel in the history of Discovery Digital Networks. This episode has over 6.5 million views on YouTube.
5 True Facts About Mermaids!
The A-List capitalizes on our collective fascination with lists.
Golden Retriever Facts
Best Breed Ever targets the ongoing curiosity and interest in dog breeds. This show in particular was designed from the ground up to be optimized for the mobile experience.
4 Ways to Tell Your Cat "I Love You!"
Cat Mojo is a weekly production with the Cat Daddy himself: Jackson Galaxy.
Meerkat With Low Self Esteem
A classic example of how Animalist took full advantage of the vast Discovery Footage library. Fun fact: James wrote and performed the music at the end of the video.
In 2006, James became one of the first science-focused video journalists dedicated to the digital space. He spent the next few years in the field with a backpack full of gear and a curiosity that wouldn't quit.
All the samples here were written, produced and edited by James.
While James was part of the Discovery News, they were nominated for two Webby Awards, winning once.
The H1N1 Swine Flu: A Look Inside
During the H1N1 swine flu pandemic, James took a look at where the swine flu originated and what happens to the virus once it gets inside our bodies.
Are Humanzees Possible?
A bizarre question indeed…but the answer is quite fascinating.
Ant Death Circles Explained
Part of a series explaining the science behind viral YouTube videos. Almost 2M views on YouTube.
Top 5 Science Conspiracies, Theories and Hoaxes
Discovery News uncovers five spooky scientific mysteries you may never have heard of.
Invasive Fire Ants Lose Heads to Flies
Of all the methods being used to fight a fire ant invasion in the Southeast, this one might be the grossest.
Top 5 Volcano Webcams and Videos
A great use of footage that was widely available in the public domain.
As Senior Development Producer for Discovery, James conceptualized and/or produced several shows for animalplanet.com. These examples helped extent the Animal Planet brand online and reach new fans of the network.
Making Of Whale Wars
James was an editor and co-producer on this series.
Little Corgi Herds 100 Cattle
James was Executive Producer for this series, which focused on amazing dogs under 35 lbs. This was originally a branded entertainment partnership with Purina.
Puppy Bowl Ref-Trospectives
This digital compliment to the Puppy Bowl was written, produced and edited by James.
As Senior Development Producer for Discovery, James conceptualized and/or produced several digital series around many of Discovery's top rated shows, including Deadliest Catch, Shark Week, Skywire Live! and The Kennedy Detail.
James produced and edited this promo spot for Discovery's TSX Exhibition space in Times Square.
Skywire Live!: Nik Wallenda Stories
James produced a pre-walk video series highlighting the fascinating life of Nik Wallenda and the details of his historic walk across the Grand Canyon.
Shark Week 101 - How to Punch a Shark
James produced this lighthearted and humorous take on Shark Week, featuring Shark Advisor Andy Dehart.
After the Assassination | The Kennedy Detail
James helped produce this digital series complimenting Discovery's "The Kennedy Detail".
Deadliest Catch: Lightspeed Mayday
James produced this explainer series, which investigated fan questions from various Discovery programming.
James has produced multiple branded entertainment series for several major brands across the Discovery portfolio. As part of these productions, he worked closely with the Discovery Sales Team make great video and - equally as important - happy clients!
Adrenaline Lab with Bear Grylls (Degree)
James oversaw the post production for this series highlighting the world's most adrenaline-fueled sports enthusiasts.
Adrenaline Lab Promo
James wrote and produced this promo, which was shown in Times Square and theaters across the U.S.
Password required to view the video: adlab
Rebuilt By NAPA (NAPA)
James was Executive Producer for this branded series featuring West Coast Customs star Ryan Friedlinghaus.
What Would Tori Do? (Michaels)
James produced this series featuring Tori Spelling in support of TLC's "Craft Wars".
Transformation Diaries (GNC)
James developed and was Executive Producer for this makeover series for Discovery Fit&Health.
James writes, draws and voices short science-focused animated pieces, including the samples shown here.
Where did Halloween Come From?
Pumpkins, ghosts, costumes and candy are all part of the modern Halloween tradition. But how did the holiday get its start? James Williams animates the spooky history of this ghoulish celebration.
What's Really Happening?
What happens during sex? We'll explain all the crazy things that happen to your brain and your body when you're getting it on.